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24 November 2020

Double or nothing.

by Andrew MacGregor

Co-op Supermarkets: “Everyone's Giving Double” - 60s

This lyrical ad for the Co-op arrives as shop workers report rising abuse from customers during the coronavirus pandemic. Of course, when the teenage protagonist says that “everything’s sort of double this year”, she has more palatable topics in mind.

These include "double visits and double waving", "double help despite the bubble", and eventually restoring communities with help from the brand’s membership scheme. According to the bicycle-riding poet, "up is the only way we’ll build out of this rubble".

Solidarity is another key theme, as the girl urges viewers to hold the line and keep each other safe. Given what some employees have endured in recent months, the message is depressingly urgent.

Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Stink Ⓟ Ⓦ
Director: Tom Green Ⓟ Ⓦ
Producer: Molly Pope
Cinematographer: Harry Wheeler
Production Designer: Drogo Michie Ⓦ (Lux Artists Ⓟ Ⓦ)
Costume Design: Rebecca Rich
Editor: James Forbes-Robertson
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.