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21 July 2021

Stick at it.

by Andrew MacGregor

Command: “Musical Walls” - 30s

Kinetic visuals and a likeable protagonist drive this engaging ad for 3M Command strips and hooks. Despite her best efforts, a woman is frustrated - and sent flying - by a lack of storage space in her kitchen. Once she's dusted herself off and put on her game face, she unleashes self-adhesive hell on every available wall.

Appropriately scored by Mama Gaze's 'Go-Getter', the ad benefits from the light touch of director Torben Kjelstrup, who turns this simple domestic task into a lively and empowering action comedy. Ads for DIY consumables typically underwhelm, so kudos to the brand for applying some extra visual polish here.

Film Production: Furlined Ⓟ Ⓦ
Director: Torben Kjelstrup Ⓦ
Producer: Giles Skillicorn
Executive Producer: Ben Davies
Cinematographer: Lasse Frank
Casting: Kharmel Cochrane
Music: Go-Getter - Mama Haze

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