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30 July 2021

Dream big.

by Syd Briscoe

Comcast: “Watching is Dreaming” - 60s

Despite controversy about streaming access on this side of the pond, US broadband providers Comcast reckon that the Olympic Games can be universally inspirational. This compelling commercial sees a diverse array of children captivated by various events, seeing sporting dreams play out on onscreen and imagining themselves in the athletes' place.

Director A G Rojas blends fantasy and reality with a delicate touch here, allowing the kids to become sucked into the action by degrees. By the time a new arrangement of Aerosmith's stadium-rock classic 'Dream On' kicks in, the tykes are fully engulfed in their imaginary victories - suggesting they're fully motivated to seek future medal glory.

Film Production: Park Pictures Ⓟ Ⓦ
Director: A G Rojas Ⓟ Ⓦ
Editor: Jeff Buchanan @ Final Cut Ⓟ Ⓦ
Music: Aerosmith - Dream On (arrangement by KOM)

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