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11 November 2020

How far will you go?

by Andrew MacGregor

Coca Cola: “The Letter” - 2 mins 30s

An offshore engineer gives Postman Pat a run for his money Coca-Cola’s two-and-a-half minute Christmas film. Directed by Taika Waititi, the ad stars a man hell-bent on delivering his daughter's letter to Santa by hand. Cue a pacy, globetrotting, presumably frostbitten tale, as the bloke powers toward the North Pole by any means necessary.

His journey is handsomely mounted by Waititi, who finds a delicate balance between silliness and sentiment. A late cameo from the Coca-Cola Christmas truck may drive cynical viewers to the brink, but it's a clever way to appease lorry lovers thwarted by Covid-19 this year. A home win for the venerable brand.

Film Production: Hungry Man Ⓟ Ⓦ
Director: Taika Waititi Ⓦ
Producer: Hannah Stone
Executive Producer: Matt Buels
Production Services: Matt Noonan
Cinematographer: John Toon
Production Designer: Philip Ivey
Costume Design: Barbara Darragh
Post Production: The Mill Ⓟ Ⓦ
VFX: Andrew Wood / Sid Harrington-Odedra
VFX Shoot S'visor: Leon Woods
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music Producer: Sean Craigie-Atherton
Composer: Alex Baranowski @ Siren Ⓟ Ⓦ

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