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10 August 2020

Next to Normal

by Syd Briscoe

Coca Cola: “Open Like Never Before” - 2 mins 11s

George the Poet is in fine voice in this uplifting ad for Coca-Cola, which takes a lyrical look at lockdown. While the government desperately try to persuade everyone that 'getting back to normal' is more important than caution as the pandemic drags on, George questions if we shouldn't be aiming for something better than 'normal'.

This musing takes the form of a list, covering just some of the things confinement has made us reassess. From appreciating formerly 'unimportant' jobs to blocking out the world less readily and spending quality time with loved ones, it's an emotional plea to take our second chance at life seriously. Far more motivating than a restaurant voucher, anyway.

Film Production: New Land
Director: Gustav Johansson Ⓟ Ⓦ / Indra Herö Wide / Marcus Ibanez
Executive Producer: Trine Pillay
Cinematographer: Jamie Ramsay / Mattias Rudh / Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Production Designer: Simon Clifft
Post Production: Glassworks Ⓟ Ⓦ
Colourist: Scott Harris

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