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15 September 2020

Home advantage.

by Andrew MacGregor

Coca Cola: “Home End” - 40s

According to this Coca-Cola ad, comedian and Arsenal fan Mo Gilligan has plenty of time on his hands. Rather than learn a new language, write a novel, or any of the useful things we were supposed to do during lockdown, Gilligan has turned his place into the Emirates Stadium. Well, the Art Attack version at least.

His DIY arena includes umbrella turnstiles, a toilet queue (comprising Gilligan and two moth-eaten punters), and a commendable take on the traditional main stand. Doubtless both he and the brand would prefer the real thing (pardon the pun) to be fully operational, but director Tom Clarkson delivers an inviting, homespun alternative.

Creative Agency: M & C Saatchi Ⓟ Ⓦ
Film Production: Darling Films Ⓟ Ⓦ
Director: Tom Clarkson Ⓟ Ⓦ
Producer: Jeannine Mansell
Production M'ger: Charlotte Armer
Cinematographer: Jan Vrhovnik
Post Production: Kabir Malik @ Bubble TV
VFX: David Craddock
Colourist: Marty McMullan
Sound Designer: Will Morton

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