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15 February 2021

Enjoy the ride.

by Syd Briscoe


Churchill: “Slide” - 30s

Ahh, to feel as tranquil as a dog on a carnival slide. Churchill bring chill vibes to their latest commercial outing, as the brand once again eschew their Winston Churchill-inspired nodding dog for a calmer pooch with a can-do attitude. As long as whatever they're attempting takes nothing more than a short shuffle to regain momentum, that is.

Scored by Africa Express' 'Morals', the music and Sam Pilling's visuals blend together seamlessly to induce a relaxed atmosphere as the CG bulldog glides gently down a bumpy slide. It's a disarming way to illustrate the insurance company's pledge to keep customers moving when trouble strikes, and even manages to look damn near exciting from the confines of lockdown.


Creative Agency: Engine Ⓟ Ⓦ
Creative Director: David Dearlove / Richard Nott
Creative: Jason Keet / James Hodson
Managing Director: James Sorton
Agency Producer: Laura Melville
Ass't Prod (Agency): Henry Davies
Film Production: Pulse Films Ⓟ Ⓦ
Director: Sam Pilling Ⓟ Ⓦ
Producer: Chris Harrison
Production M'ger: Ben Burdock
Production Ass'nt: Ellie Sanders Wright
Cinematographer: Ben Fordesman
Production Designer: Jon Henson
Wardrobe: Mr Gammon
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Neil Davies / Helen Tang / Ian Berry @ Untold Studios Ⓟ Ⓦ
VFX: Jon Wood @ Untold Studios Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Sound Designer: James Benn @ Bark Soho Ⓟ Ⓦ
Music Supervisor: Chloe Heatlie / Jonathan Watts @ Adelphoi Ⓟ Ⓦ
Casting: Kharmel Cochrane
Music: Morals - Africa Express

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