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16 November 2021

Parting with plastic.

by Syd Briscoe

Chilly's: “A Reusable Way of Living” - 60s

Disposable plastic is truly a thing of the past in this zippy look into a hopeful future from Chilly's. The reusable container brand envision a world in which their products have replaced potential waste - whether at coffee shops, the chippy, or hiking for one's health.

The ghosts of plastics past haunt each vignette here, as director India Sleem underlines the potential savings from each use of sustainable packaging. It's good for the planet, and doubtless good for the wallets of businesses and consumers alike too.

It's a timely message in light of the recent COP26 conference and an increased awareness of the damage our disposable lifestyles are doing to the planet. While big businesses will make the most vital changes, Chilly's argue that doing our bit on a small scale can't hurt. Money off coffee for using your own cup sweetens the deal further as well.

Film Production: Object & Animal Ⓟ Ⓦ
Director: India Sleem ♀ Ⓟ Ⓦ
Producer: Paula Garr
Executive Producer: Morgan Clement
Cinematographer: James Blann Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Jane Carroll Ⓦ (Vision Ⓟ Ⓦ)
VFX: The Mill Ⓟ Ⓦ
Music: Neighbourhood - Zed Bias

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