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30 November 2020

People are strange.

by Syd Briscoe

Childline: “Nobody is Normal” - 80s

While there's been plenty of talk about a social 'new normal' over the past year, Childline assure children that when it comes to fitting in, there's no such thing as normal. It's a weighty concept which is whimsically realised here by director Catherine Prowse, who uses tactile stop motion-animation to show that under the surface we're all equally odd.

Seeing empty child-suits hung up in a wardrobe is a macabre note to begin on, but it helps the film strike a necessary balance between hope and horror. Radiohead's 'Creep' is an inspired choice of soundtrack too, as the true feelings inside the main character squirm beneath his skin and attempt to make themselves known.

As concern around the impact of the Covid-19 pandemic on children's mental health grows, this campaign offers an empowering look at how embracing one's own weirdness can make things easier to handle. We're all struggling, it accepts, so why not face that struggle together? It's an important message as the threat of a new year in lockdown looms.

Film Production: Blink Ⓟ Ⓦ
Cinematographer: George Warren
Sound Designer: Gary Turnbull Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher @ Grand Central Ⓟ Ⓦ
Music: Creep - Radiohead

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