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19 October 2020

Put Hate on Hold

by Syd Briscoe

Channel 4: “Together Against Hate” - 3 mins 29s

With public tensions at an all-time high due to Covid-19, it feels like a very fitting moment to highlight the abuse that public-facing workers are subjected to on a regular basis. This extended ad break from Channel 4 gives just a few of these workers a voice, yet speaks for a shamefully large number of people who face verbal and physical abuse while simply doing their jobs.

From call centre staff berated over the phone with threats to shop workers physically attacked by irate customers, this campaign provides a stark reminder that such incidents are, unfortunately, not isolated. And that the seemingly endless pandemic is only making things worse.

It's a canny move to have the featured workers discuss what they love about their job while threat visually creeps in around them, making it clear that tolerating such mistreatment should never be an accepted part of day-to-day life. This is a compassionate campaign at a time when empathy seems in short supply - one which may cool frustrated heads at a critical moment.

1st AD: Stephen Fylan
Cinematographer: Marcus Domleo Ⓦ (WPA Ⓟ Ⓦ)
Set Design: Bryony Edwards
Hair Design: Alison Dunwell
Editor: Steve Gibbs @ Bubble TV Ⓟ
Post Production: Kabir Malik @ Bubble TV Ⓟ
VFX: John Langham / Matt McDermott
Colourist: Marty McMullan @ Bubble TV Ⓟ
Sound Designer: Jack Rowley @ Bubble TV Ⓟ
Music Supervision: theodore Ⓟ Ⓦ

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