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15 December 2020

Meet the cavalry.

by Andrew MacGregor


Channel 4: “Merry Different” - 70s

According to this irreverent Channel 4 ad, Santa’s ready to axe Christmas 2020 altogether. While that's music to Chief Medical Officers' ears, some believe the holiday isn't beyond saving.

The cavalry includes the Easter Bunny, the Tooth Fairy, a Halloween ghost, Cupid, and a St. Patrick’s day leprechaun, who each have their own ideas about how Christmas can be salvaged. Some are, well, more disturbing than others.

Thus we get Cupid dreaming of a touchy-feely Christmas; the Tooth Fairy channeling her inner serial killer; and a half-arsed present delivery system from the Easter Bunny. Luckily, common sense appears in an unfamiliar guise.

The result is a wry, characterful plea for compassion and understanding after nine months of hardship. Certainly more persuasive than a Boris Johnson press conference.


Creative Agency: 4 Creative Ⓟ Ⓦ
ECD: Lynsey Atkin
Deputy ECD: Eoin McLaughlin
Creative: Chris Rice / Greg Carter / Lydia Raghavan
Agency Exec Producer: Shananne Lane
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ / David Kolbusz
Producer: Samantha Chitty
Head of Production: James Turnham
Production M'ger: Roma Nesi Pio
Production Ass'nt: Georgia Mills
Executive Producer: Rupert Reynolds-Maclean Ⓟ
Cinematographer: Alex Melman
Production Designer: Louise Corcoran
Wardrobe: Michelle May
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
VFX: Richard White
Colourist: Luke Morrison
Sound Designer: Anthony Moore / Mark Hills
Audio Mix: Factory Ⓟ Ⓦ

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