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5 August 2020

Back on the shop floor.

by Jason Stone


Channel 4: “Covid Comeback” - 3 mins 30s

Kudos to whoever it was who came up with this brilliant scheme for expressing support for small businesses. As many of you reading this will know only too well, while Covid 19 has made life difficult for all kinds of businesses, it has been especially hard on smaller operations. And asking bigger companies to sponsor slots in an ad break on a major channel is a fantastic way of showing solidarity.

The films themselves demonstrate both the upside and the downside of working with people who are unfamiliar with being on camera. One person's charming naturalness is another's stuttering awkwardness but either way the authenticity cannot be denied.

DAVID's favourite vignette is the one with the two lads describing how they continued to engage with their pub's clientele through the medium of online quizzes. Director Jack Laurance has used an array of clever tricks to help his inexperienced performers deliver the best possible outcome.

In the other films, the directors have consistently injected visual flair to amplify the dynamism.

The aggregate impact of the six films absolutely achieves its aim... to remind us how important it is to support small local businesses, and how grateful we should be that they are plying their trade and supplying us with everything that we need.


Film Production: Armoury Ⓟ Ⓦ
Director: Ben Perry Ⓟ Ⓦ (Tailors) / Stuart Elliott (Alpacas) / William Williamson (Estate Agent) / Otis Dominique Ⓟ Ⓦ (Florist) / Jack Laurance (Pub) / Ato Yankey (Barbers)
Producer: Matt Hichens
Production M'ger: Robyn Warwick
Production Ass'nt: Molly Bolton
Executive Producer: Clare Gibson
Cinematographer: Chris Clarke Ⓦ (WPA Ⓟ Ⓦ) / Will Hanke
Editor: James Demetriou / Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
VFX: Louis Hvejsel-Bork
Sound Designer: Brendan Crehan

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.