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9 June 2021


by Syd Briscoe

Cautious Clay: “Wildfire” - 2 mins 50s

Audience perspective takes centre stage in this promo for Cautious Clay's 'Wildfire'. The film invokes an old-school vibe as it explores how listeners' circumstances affect their interpretation of the American R&B artist's melancholy yet melodious tones - adding weight to the adage that beauty (or pain) is truly in the eye of the beholder.

Lovely SFX work creates the feeling of a continual shot as the camera pans around a living room which changes according to its occupants. A bickering couple, a melancholy man packing up his things, friends playing video games together - each offer their own distinct emotional spin on the track's acoustic sound.

Clay's physical presence is compellingly executed too, as he exists within each scene as a pained head inside the television. It's an intriguing comment on artistry, masks, and emotional sincerity from director Colin Read, which is well worth additional watches to absorb all the neat incidental details.

Film Production: Pulse Films Ⓟ Ⓦ
Director: Colin Read Ⓟ Ⓦ
Producer: Leon Derriery
Executive Producer: Rik Green / Francesco Rizzo / Luigi Rossi
Cinematographer: Daniel Vignal
1st AC / Focus Puller: Ben Elias
2nd AC: Alex Huggins
Art Department: Lucas Godlewski
Editor: Colin Read
Post Production: Anna Kelman
VFX: James Siewert

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