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27 October 2020

Crouching Carlton, Hidden Beer.

by Syd Briscoe

Carlton: “Temple of Dry” - 60s

Australian beer brand Carlton skewer cheesy kung-fu movies in this entertaining ad. Directed by Adam Gunser, the piece shows devotees earning their stripes at the 'Temple of Dry' - a mysterious location which infuses its acolytes with the supernatural power of extremely drinkable lager.

The film is lovingly constructed, hitting all the training montage notes one would expect while making the most of its picturesque setting. Instead of more traditional pursuits, these wannabe monks are perfecting their balance, strength, and, er, smoothness in the spirit of their preferred beverage.

Aided by self-aware humour and some entertaining mishaps along the way (poor Martin being berated by a floating head is a particular standout), this is a diverting watch which may persuade even sceptical drinkers to chance a sip. Australian beer fans can try it with their mates too, the lucky bastards.

Director: Adam Gunser Ⓟ Ⓦ (Darling Films Ⓟ Ⓦ)
Cinematographer: Ginny Loane
Editor: Mark Burnett Ⓦ (Whitehouse Post Ⓟ Ⓦ)

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