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8 July 2020

At breaking pint.

by Andrew MacGregor


Carlsberg: “The Breakout” - 40s

Carlsberg evoke 2012’s ‘The Crate Escape’ as pubs, bars, cafes and restaurants reopen across the country (and, in some cases, immediately close). Shot by director Andy Lambert, the ad stars three mates pushed to the brink by lockdown. It’s been thirsty work, but the trio are ready to escape their respective ‘prisons’. Next stop: the Three Compasses.

From skateboard tunneling to jogger dodging, it’s an impressively mounted ode to responsible drinking. So long as lessons from last Saturday's great Soho piss-up are learned, we may see the brand’s halcyon vision spread across the UK. Needless to say, we hope that’s the only thing that spreads.


Creative Agency: Fold7 Ⓟ Ⓦ
Group CCO: Ryan Newey
Senior Creative: Verity Fine Hosken
Head of TV: Michelle Hickey
TV Producer: Lisa Nichols
Film Production: 76Ltd Ⓟ Ⓦ
Director: Andy Lambert Ⓟ Ⓦ
Producer: Mark Murrell / Phil Barnes
Production M'ger: James Whetherly
Production Ass'nt: Mabel Hopper
1st AD: Karen Martinez
Cinematographer: Oliver Curtis
Food Stylist: Tristan Carlisle-Kitz
Camera Operator: Paul O'Callaghan
DIT: Rich Simpson
Sound Recordist: Conrad Martinez-Lambert
Gaffer: Shaun Mone
Stunt Supervisor: Andy Wareham
Production Designer: Ged Clarke
Art Department: Benj Nelson / Finian Clarke
Costume Design: Mark Hopper
Location Manager: Charlie Somers / James Litchfield
Editor: Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
Offline Producer: Michelle Corney
Post Production: Belinda Grew / Kirsty Murray
VFX: Ben Robards / Chris Tobin
Colourist: Matt Turner
Sound Designer: Alex Bingham
Music Licensing: MassiveMusic
Music Exec Producer: James Bargent
Casting: Kate Evans / Rowena Pointer
Actor: Rachel Morris / Akie Kotabe / Eric Geynes

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