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7 September 2021

Leading the charge.

by Syd Briscoe

Cannaray: “CBD Revolution” - 30s

With cannabinoids such as CBD receiving a boom in popularity of late (the industry is predicted to be worth over $25 billion by 2025), UK-based brand Cannaray are out to get a slice of the heath and wellness industry pie. This campaign eases viewers into the concept of marijuana-adjacent products with a familiar face, as Claudia Winkleman pledges to front the CBD revolution.

An outlandish fantasy sequence provides a whimsical counterpoint to the ad's otherwise down to earth tone, with Winkleman conversationally addressing viewers from the sofa before being transported to a woodland revolution complete with garish uniforms. Viewers may need more information before deciding to live the viva CBD lifestyle, but this will tempt enquiring minds to find out more.

Film Production: MindsEye Ⓟ Ⓦ
Director: Benjamin Green Ⓟ Ⓦ
Producer: Jonny Kight
Executive Producer: Debbie Ninnis
Cinematographer: Benedict Spence Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Vincente Ben
Costume Design: Alexandra Day
Editor: Charlie Moreton Ⓦ @ Work Ⓟ Ⓦ

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