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14 October 2021

The darkest hours.

by Andrew MacGregor


Canal+: “La Punition” - 44s

A dire maths grade proves a feckless teenagerís downfall in this droll Canal+ commercial. Dismayed by her son's indifference, mum pulls the plug on the advertised channel. It may not seem like a big deal at first, but the casualties soon rack up.

Live football, US television, and blockbuster films are all nixed, regardless of what device he uses. Worse still, mum's helpful reminders of what he's lost are relentless...and she's happy to work overtime.

Itís hardly a matter for the European Court of Human Rights, but it does illustrate how comprehensive Canal+ís offer is with pace and humour. Revision-shy viewers may wish to consider the long-term costs and knuckle down instead.


Creative Agency: Havas Worldwide Ⓟ Ⓦ
Creative Director: Gabriel Mauron
Senior Creative: Thomas Lafourcade
Creative: Pascal Charvet / Leo Bonhomme
Managing Director: Gabriel Mauron / Camille Delesalle
Account Director: Roxane Roullier
Project Manager: Alexia Rayar
Film Production: Birth Production
Director: Hugues de la Brosse

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