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11 January 2021

Choc value.

by Andrew MacGregor


Cadbury Crème Eggs: “Golden Goobilee!” - 53s

This Cadbury Creme Egg ad is the latest commercial to have its YouTube comments disabled to stop online abuse. The catalyst is a gay couple sharing a kiss with the advertised product, which is too much for some viewers to, ahem, swallow. It feels like McCain and Hallmark Channel all over again.

It’s also a less than encouraging start to 2021. We live in a world blighted by Covid-19, Donald Trump, et cetera, and this is what people are upset about? DAVID has picked the wrong year to do Dry January.

The ad itself brims with personality, and makes good use of its diverse, sweet-toothed cast. A woman with a prosthetic arm is a particular highlight, as she demonstrates what a hardcore 'dipper' is all about.


Director: Zac Ella Ⓟ Ⓦ (Agile Films Ⓟ Ⓦ)
Cinematographer: Spike Morris Ⓦ (Vision Ⓟ Ⓦ)
Colourist: Caroline Morin ♀ / Jon Dobson
Sound Design: Soviet Science Ⓟ Ⓦ

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