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13 December 2020

Love Lockdown Part II

by Syd Briscoe


Bumble: “When Dating Met 2020” - 86s

Casual dating as we know it went out the window during 2020... along with pretty much everything else. This entertaining ad for dating app Bumble celebrates the efforts of those still determined to find love despite lockdown, diving into the awkward, amusing, and sometimes infuriating aspects of forging a relationship under pandemic conditions.

Helena Bonham Carter proves an affable spokesperson here, as she sardonically details the 'joy' of relatives taking the holidays as an opportunity to quiz single family members on their love lives. The rules have changed, she explains, and nobody should feel like they haven't been trying hard enough to get out there... not when staying in is the new going out.

Freezing park dates, socially-distant catch-ups, and elbow-bumps instead of kisses - each tenet of the 'new normal' is rendered with a wry sense of humour by director Clo Bailly. Many viewers will find this film all too relatable, and be hoping the advertised app will help them shut gran up by the time next Christmas rolls around.


Creative: Charlotte Adorjan
Film Production: Caviar Ⓟ Ⓦ
Director: Clo Bailly ♀ Ⓟ Ⓦ
Producer: Sasha Mantel / Polly Du Plessis
Executive Producer: Sorcha Shepherd
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Editor: Flaura Atkinson ♀ Ⓟ Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: No.8 Ⓟ Ⓦ
Colourist: Toby Tomkins @ Cheat Ⓦ

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