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23 July 2020

Keep Moving

by Andrew MacGregor

Bronson: “Keep Moving” - 2 mins 54s

To paraphrase Arrested Development’s Tobias Fünke, corporate videos are ripe for parody. Cue this excellent promo from Swedish directors StyleWar, who turn stock footage of boardroom meetings and forced smiles into an alternate dimension where the laws of physics and HR no longer apply.

As Bronson’s latest single ‘Keep Moving’ gathers momentum, StyleWar and The Mill’s VFX team introduce rogue elements like flames, swarming office equipment, and ragdoll physics. The corporate rat race has rarely looked so deranged.

Meanwhile, shots of desk jockeys tangling with each other in a ball of flesh and metal evokes ‘The Matrix Reloaded’’s Burly Brawl and games like ‘Katamari Damacy’. If we never see corporate interiors like this again post-Covid-19, this is a worthy send-off.

Film Production: Smuggler Ⓟ Ⓦ
Director: StyleWar Ⓟ Ⓦ
Executive Producer: Elizabeth Doonan
Director's Agent: OB Management Ⓟ Ⓦ
VFX: Anastasia Von Rahl (EP) / Anita Emor @ The Mill Ⓟ Ⓦ
Colourist: Matt Osborne @ The Mill Ⓟ Ⓦ

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