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26 July 2021

Track and pace.

by Andrew MacGregor


Bridgestone: “Gregorio Paltrinieri” - 30s

Olympic swimming champion Gregorio Paltrinieri stars in this focused piece of work for Bridgestone tyres. One of three ads directed by Laszlo Kadar, the piece compares Italian Paltrinieri's harsh training regime to the brand's own exacting production process. Don't expect to see tyre-making at the Olympics anytime soon though.

That aside, the 30" commercial engages thanks to Paltrinieri's mix of strength and vulnerability. Whether crumpled on the floor after a training session or pointing to the sky after a triumphant lap, he sets a good example for the sport. Victory in Tokyo may nab him a new set of tyres into the bargain.


Film Production: Bang TV Ⓟ Ⓦ
Director: Laszlo Kadar Ⓟ Ⓦ
Producer: Tom Whitehead
Executive Producer: Jeremy McWilliams
Cinematographer: Laszlo Kadar
Editor: Bruce Townend Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Belinda Grew @ Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ

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