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8 January 2021

Breast intentions.

by Andrew MacGregor

Breast Cancer Now: “A Love Hate Relationship” - 68s

Director Anna Ginsburg's free-flowing animation for Breast Cancer Now offers a colourful twist on relationship dramas. Keen to paint a more inclusive picture of women's health, the commercial features a diverse cast with mixed feelings about their breasts - feelings that may lead some to avoid vital self-care.

Scars, measurements, and nipple tassels are all incorporated well by Ginsburg, who doesn’t let her increasingly ambitious and trippy visuals cheapen the subject matter. Instead, they celebrate chests of all shapes and sizes, whether they’re young, old, or altered by surgery. Another bold addition to the breast cancer awareness canon.

Director: Anna Ginsburg ♀

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