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10 December 2020


by Andrew MacGregor

Boys World: “Girlfriends” - 2 mins 58s

Newly minted pop group Boys World announce themselves with this ebullient promo for 'Girlfriends'. Shot by director Symone Ridgell, the clip sees Elana Caceres, Olivia Ruby, Queenie Mae, Lillian Kay, and Makhyli Simpson run their own relationship helpline that puts feckless boyfriends well and truly on notice.

As they answer phone calls and video calls in a refreshing variety of languages, including American Sign Language, the group call out hypocrisy (“Every time I'm hanging with my girls/You're acting like I'm hanging with the boys”) and champion sisterhood (“Here's for any other guy who's gonna try me/Never gonna leave my girls, they're sticking by me”) with equal gusto. One of the better call centre experiences out there.

Film Production: My Accomplice Ⓟ Ⓦ
Director: Symone Ridgell Ⓦ
Producer: Jessica Thiel
Executive Producer: Jess Wylie
Cinematographer: Russ Fraser
Editor: Symone Ridgell
Colourist: Ruth Wardell ♀ Ⓟ @ OKAY STUDIO Ⓟ Ⓦ

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