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6 January 2022

Say it with Flowers

by Syd Briscoe

Bloom & Wild: “Care Wildly” - 30s

There's a wonderful sense of delicacy to this bouquet-focused film from online florists Bloom & Wild. Inspired by the brand's practice of shipping their flowers in bud so that they last as long as possible for customers, the film crams the two week lifespan of an arrangement into just 30".

This is achieved via some lovely SFX work from Rauno Linnamäe, who enhances each curl of a petal and shrivel of a stamen with lingering time-lapse shots. Cinematographer Jacob Møller's attention to detail also shines through, with painterly composition making each angle visually arresting.

Being able to deliver best wishes at a distance has been essential during the pandemic, and retailers like Bloom & Wild are obviously determined to help us generate happy memories as the restrictions continue. Bold is the florist ad which doesn't hesitate to show dead flowers and empty vases, too.

Film Production: OB Management Ⓟ Ⓦ
Director: Shaun James Grant Ⓟ Ⓦ
Producer: Ryan Morgan
Executive Producer: Sam Holms
1st AD: Gundars Jakobsons
Cinematographer: Jacob Møller
SFX (effects in camera): Rauno Linnamäe
Production Designer: Matis Mäesalu
Editor: Vanessa Wood ♀ Ⓟ Ⓦ @ Marshall Street Editors Ⓟ Ⓦ
Sound Designer: Alex Wilson-Thame @ Jungle Ⓟ Ⓦ

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.