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14 October 2021

Eclectic menu.

by Syd Briscoe

Ben's Original: “Original” - 55s

Families all over the world bring their own flair to the table in this polished commercial for Ben's Original rice. Households of all colours, creeds, and compositions use the brand's microwavable rice as the basis for a meal during the 55" montage, proving that the kitchen is truly at the heart of every home.

Director Bob Harlow skilfully handles what could be a busy sequence here, balancing communal cooking with moments of personable humour. Whether it's a kid placing their toy dinosaur on the table or flatmates photographing their food for the 'gram, viewers of all stripes will recognise their dinnertime experience reflected onscreen.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Andre Moreira
Creative Director: Fabio Abram / Braulio Kuwabara
Creative Strategy: Alex Dobson
Account Director: Gemma Corridan
Agency Producer: Holly Simmons-Betts
Film Production: Blink Ⓟ Ⓦ
Director: Bob Harlow Ⓟ Ⓦ
Producer: Corin Taylor
Cinematographer: Joel Honeywell Ⓦ (WPA Ⓟ Ⓦ)
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Tom Pugh Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher @ Grand Central Ⓟ Ⓦ

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