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27 July 2021

Hot and heavy.

by Syd Briscoe

Bell: “Fire” - 60s

Fire comes to the fore in this deftly-shot Swiss commercial for Bell meat products. Director Michael Fueter takes viewers on a journey from the simple striking of a match or flicking of a lighter to bonfires, stoves, and beyond - embracing the primal power contained within flames of any form.

The film's stark orange and grey colour palette adds weight to this proposition, as audience eyes are drawn to the minute details of each fiery incarnation as it flares to life onscreen. A final sequence during which unlikely bonfires spring up on apartment balconies and light up a whole city is particularly effective, bringing a neat element of fantasy to proceedings.

Director: Michael Fueter Ⓦ (HunkyDory Ⓟ Ⓦ)
Cinematographer: Pascal Walder

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