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Bank of New Zealand: “The Greatest Gift” - 90s
While New Zealanders have a better chance of spending time with loved ones than many across the globe this Christmas, this touching commercial from the Bank of NZ reminds us that the effects of the pandemic have been far deeper than simple physical distance. Economic nosedives have caused many serious financial hardship, and this film follows one woman who moves back in with her parents over the holidays. Director Mark Albiston is careful not to overplay his hand, allowing the film's emotional narrative to build gently and without forced schmaltz. The central character's frustration at her circumstances plays out nicely, until a thrifty Christmas gift resets her expectations about what truly matters over the festive period. Those agonising over showing material appreciation in the face of their bank balance, take heart - it really is the thought that counts.
| Film Production: |
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Sweetshop Ⓟ Ⓦ |
| Director: |
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Mark Albiston Ⓟ Ⓦ |
| Producer: |
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Andy Mauger |
| Executive Producer: |
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Kate Roydhouse / Ben Dailey |
| Cinematographer: |
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Ginny Loane |
| Editor: |
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Luke Haigh |
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