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30 June 2021

Days since last accident?

by Syd Briscoe


BT: “All Business, No Drama” - 40s

A series of unfortunate events are thwarted in this engrossing ad for BT. A bloke almost has the worst day of his life at his glassworks business, with fires, falling objects, and (worst of all) unreliable wi-fi threatening to derail a productive working environment. Thankfully, the advertised 'unbreakable' network ensures his emails go out in timely fashion.

Directors DOM&NIC achieve a delicate balance of threat and resolution here, nimbly setting up each potential disaster before knocking it down in the same breath. The final chain of slowly tipping vases is particularly effective, as it hammers home how clueless the central character has been to his predicament throughout. What you don't know can't hurt you, and all that.


Creative Agency: Now Ⓟ Ⓦ
Agency Producer: Megan Sutton
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ

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