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17 May 2021

Better late than never.

by Andrew MacGregor


BBC Sport: “Our Wait is Over” - 60s

The coronavirus pandemic meant promos for the likes of the Tokyo Olympics, Wimbledon, and Euro 2020 were nixed last year. This 60" BBC Sport promo for the latter bids to make up for lost time, as director Nicos Livesey depicts fans, players, and coaches alike as passengers in Europe's busiest departure lounge.

There are sights both familiar and unfamiliar in the sunlit room; Raheem Sterling, Gareth Bale, and Cristiano Ronaldo are no strangers to the competition, while the Scotland contingent are, relatively speaking. At least supporters can now chuckle at the sight of a Euro 96 bucket hat.

Incidental details like this add plenty of character, along with a sizeable, hand-drawn supporting cast. Doubtless travel to and from the tournamentís eleven host cities will be a touch more dicey.


Creative Agency: BBC Creative
ECD: Helen Rhodes
Creative Director: Tim Jones / James Cross
Creative: Andy Parkman
Senior Producer: Rachel Roberts
Film Production: Blinkink Ⓟ Ⓦ
Director: Nicos Livesey Ⓟ Ⓦ
Producer: Alex Halley
Executive Producer: Bart Yates
Editor: Nicos Livesey
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Audio Producer: Alex Halley @ Factory Ⓟ Ⓦ
Music: The Darkness That You Fear - The Chemical Brothers

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