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19 February 2021

How are you?

by Andrew MacGregor

BBC: “Headroom” - 40s

Footballer-turned-presenter Alex Scott fronts this personable launch ad for BBC Headroom - a mental health platform that features inspiring stories, motivational tips, and playlists to suit any mood during the coronavirus pandemic. We're sure the similarly named meditation app Headspace will be delighted at the news.

Scott's appearance is significant given her recent experience of online abuse. Rather than warn viewers off, she encourages them to use platforms like Headroom that ostensibly help rather than hinder wellbeing. Hopes may be fading for the trolls, but perhaps others can emerge from this lockdown with a new persepctive.

Film Production: Pulse Films Ⓟ Ⓦ
Director: Phoebe Arnstein ♀
Cinematographer: Amelia Hazlerigg ♀ Ⓟ Ⓦ (WPA Ⓟ Ⓦ)

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