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18 January 2021

Animal antics.

by Andrew MacGregor


Aviva: “Pet Shop” - 30s

Fact and fiction have a complicated relationship these days, with ever more extraordinary scenarios, e.g. the storming of the US Capitol, becoming reality. This 30" Aviva commercial acknowledges the outlandish side of insurance claims, as a woman reports crashing into a pet shop and liberating an army of lizards.

The aftermath is well-handled by director Björn Rühmann, who draws viewers into this scaly, stupefying crash site. Interestingly, the usual "No animals were harmed during the making of this production" disclaimer is nowhere to been seen; this may prompt one or two enquiries from concerned/invested animal lovers.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
Film Production: Smuggler Ⓟ Ⓦ
Director: Björn Rühmann Ⓟ Ⓦ
Producer: Jason Scanlon
Executive Producer: Sara Wallace
Cinematographer: Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Production Designer: Sam Tidman Ⓟ Ⓦ (Vision Ⓟ Ⓦ)
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Toby Tomkins @ Cheat Ⓦ
Flame: Hani AlYousif
Nuke: Christian Block
Sound Designer: Anthony Moore / James Utting @ Factory Ⓟ Ⓦ
Audio Producer: Deborah Whitfield

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