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19 October 2021

Unboxing video.

by Andrew MacGregor

Audible: “Unboxing Mind Body Zone” - 30s

Self-help bigwig Deepak Chopra narrates this tactile piece of work for Audible, who carry his new podcast 'Mind Body Zone: Living Outside the Box'. The title is a mouthful, but the brand compensate with clean, colourful set design and expressive performances to convey Chopra's escape plan (sans Arnold Schwarzenegger and Sylvester Stallone).

He and director Sophy Holland are more concerned with "the boxes we put ourselves in" - psychological hurdles represented here by floating bars, endless stairs, and skin-tight garments. It's a commendable effort to make abstract notions tangible, and may provide a useful 'in' for those keen to break free once and for all.

Director: Sophy Holland Ⓦ (Irresistible Studios Ⓦ)
Cinematographer: Theo Stanley
Choreography: Emma Chadwick
Grade: Company 3 Ⓦ

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