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24 February 2021

Healthy choices.

by Jason Stone

Atupri: “It's What's Good For You” - 45s

If we generously assume that the English translation of the voice-over of this German language ad misses some of the nuance of the original, then this is a pretty attractive piece of work. The vignettes have been neatly stitched together to convincingly represent the idea that each of us knows what is good for us.

This idea of taking personal responsibility is one that the advertised medical insurance company hopes will extend to paying them a monthly premium. It's an emphasis on freedom which is familiar in this sector, and conveying it in a manner which resonates with the target market is a tough asků successfully negotiated here thanks to some compelling imagery.

Director: Ben Strebel Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
1st AD: Fabian Niklaus
Cinematographer: Benjamin Todd Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Robin Fessel
Costume Design: Linda Harper
Make-Up: Michelle Oberholzer
VFX: Oliver Whitworth @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓟ Ⓦ
Casting: Laura Rindlisbacher

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.