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6 November 2020

Sunny side up.

by Andrew MacGregor

Asda: “Thatís an Asda Price Christmas” - 60s

As brands ease their way into an uncertain Christmas trading period, trust Asda 'superfan' Sunny to embrace Christmas under lockdown. Some may argue that enthusiasm like Sunnyís is infectious, but perhaps Covid-19 is enough for people to worry about right now. At least he's safely indoors where he can do no harm.

On a more serious note, Green Supermarket deserve credit for sticking with a British Asian family in their Christmas film. The brand have already disabled YouTube comments for the ad, which says a lot about the threat posed by racist trolls whoíve got more time on their hands than ever. The last thing we need is another Tesco-style shitstorm.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Alex Grieve
Agency Producer: Yvonne Chalkley / Caroline Jemerifo
Film Production: HunkyDory Ⓟ Ⓦ
Director: Jack Clough Ⓟ Ⓦ
Producer: Nick Papworth
Editor: Al Sinclair
Post Production: Electric Theatre Collective Ⓟ Ⓦ

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