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26 July 2021

Fight for change.

by Andrew MacGregor


Army Recruitment: “A Soldier is a Soldier” - 60s

DAVID wonders if the Army planned to include a shot of the Ajax armoured vehicle in their new recruitment film, only for reports of hearing damage and erratic cannons to emerge. That would have a tricky action sequence for everyone involved.

Fortunately, director Hannah Berry George delivers an assured piece of work that questions the term 'female soldier'. According to a rotating cast of narrators, the label has no place in 2021, alongside jokes about "rifles with easy-pull triggers for smaller hands".

Well-conceived props and visual flourishes support the concept, along with some punchy location shifts that emphasise adaptability. All these recruits need now is functioning hardware.


Creative Agency: Karmarama Ⓟ Ⓦ
CCO: Nik Studzinski
ECD: Adam Kean
Creative Director: Meigan Brown ♀ Ⓟ Ⓦ / Tobias Owen
Agency Producer: Ben Honour
Director: Hannah Berry George ♀ Ⓟ Ⓦ (Odelay Films Ⓟ Ⓦ)
1st AD: Janine Frank
Cinematographer: Kia Fern Little ♀ Ⓟ Ⓦ (Vision Ⓟ Ⓦ)
Post Production: Paul Branch @ nineteentwenty Ⓦ
VFX: Chrys Aldred @ nineteentwenty Ⓦ
Colourist: Kai van Beers @ nineteentwenty Ⓦ
Sound Designer: Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.