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16 November 2021

Our kind of heaven.

by Andrew MacGregor

Arizona Coyotes: “We Hockey” - 72s

Airton Carmignani AKA Tino directs this punchy commercial for the Arizona Coyotes ice hockey team. A spirited voiceover reveals that Arizonans are "made in the valley of the heat and lightning", which may not seem feasible for ice hockey in truth. Yet the Southwestern state have made it work despite numerous setbacks.

Bankruptcy, stadium woes, and a Stanley Cup hoodoo place the Coyotes below decorated teams like the Montreal Canadiens, the Detroit Red Wings, and the Toronto Maple Leafs. However, the fans and players featured here keep the fire burning no matter what.

Flitting between town, country, and sun-baked hockey rinks, Tino and DP Carmelo Varelo emphasise the team's rugged, indefatigable nature. Of course, Phoenix's roster must now translate this raw hype into results.

Director: Airton Carmignani Ⓦ (Stink Ⓟ Ⓦ)
Cinematographer: Carmelo Varelo

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