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Argos: “AbracaDaisy & The Incredible Lucy” - 2 mins 05s
Not even Covid-19 can stifle Argos's festive spirit, as the retailer kicks off the Christmas advertising stampede on November 1st - after all, parents will need plenty of time to let their kids peruse the now-lesser-spotted 'Book of Dreams'. Director James Rouse handles the spectacle well, as a pair of siblings decide practical magic à la John Lewis is the ideal way to bring some celebratory zest to the season. The two are soon transformed into glitzy stage performers, dazzling their family with sleight of hand, switcheroos, and even a daring dismemberment of the family dog. With Gary Barlow's show tune-esque 'Incredible' providing an upbeat soundtrack to the living room-theatre transformation, this is a stylish way to suggest customers can enjoy a magical experience at home this Christmas. It's fortunate that magic tricks work over Zoom for relatives without box seats, too.
| Creative Agency: |
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The&Partnership Ⓟ Ⓦ |
| ECD: |
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Yan Elliott |
| Creative: |
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Matt Wood / Tom Loveless |
| Managing Director: |
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Gary Simmons |
| Senior Acc Handler: |
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Lucy Almond |
| Account Manager: |
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Lizzie Healey |
| Senior Planner: |
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Matt Shaw |
| Agency Producer: |
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Andy Roberts |
| Film Production: |
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Outsider Ⓟ Ⓦ |
| Director: |
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James Rouse Ⓟ Ⓦ |
| Producer: |
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Benji Howell |
| Production M'ger: |
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Tim Steele |
| Executive Producer: |
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Ben Tomlin |
| Cinematographer: |
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Antonio Paladino |
| Production Designer: |
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David Lee |
| Art Department: |
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Grant Bailey |
| Editor: |
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Art Jones Ⓦ @ Work Ⓟ Ⓦ |
| Offline Producer: |
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Ellie McNaughtan ♀ Ⓟ Ⓦ |
| Post Production: |
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Framestore Ⓟ Ⓦ |
| VFX Shoot S'visor: |
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William Bartlett |
| Colourist: |
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Simon Bourne |
| Sound Designer: |
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Anthony Moore / Jon Clarke @ Factory Ⓟ Ⓦ |
| Music: |
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Gary Barlow - Incredible |
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