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10 September 2020

Need-to-know basis.

by Andrew MacGregor


Apple iPhone: “Oversharing” - 60s

This 60" Apple commercial delivers information overload in the best possible way. It opens with a bloke informing his fellow bus passengers about his unhappy marriage ("I've browsed eight sites for divorce attorneys today!"), followed by revelations about sweaty hands, family planning, and credit card details.

The reactions of the supporting cast as just as amusing as the disclosures themselves, reminding us how many publicly bemused/disgusted facial expressions are now hidden behind face masks. Most importantly, it's an engaging addition to the brand's ongoing privacy campaign - you just wish Apple would overshare film credits more often.


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