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21 June 2021

In excess.

by Andrew MacGregor

Apple iPad: “Out There” - 60s

Those allergic to musicals are in a tough spot right now. As Lin-Manuel Miranda’s 'In the Heights' arrives in cinemas and Andrew Lloyd-Webber fights to release a Cinderella stage show, Apple present their own toe-tapping effort: a farewell to excessive computer accessories, attachments, and thingymabobs.

The cast are endearingly pathetic, encumbered by the dark days of PC World's stockroom. This is contrasted with the spacious, sun-kissed world of iPad users, who don't need to make a song and dance about their devices (not here, at least.) It's certainly fun, but where does the tagline leave viewers who bought a shiny new iMac?

Cinematographer: Robert Elswitt
Production Designer: Joseph Cooney

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