Apple: “WFH” - 3 mins 45s
This engaging piece of work for Apple explores the foibles and frustrations of the unique challenge many have faced over the past few months: working from home. The design team from 2019's 'Underdogs' are thrown in at the deep end: tasked with inventing a new type of cardboard box, from scratch, in a very limited time frame. Oh, and on half the expected budget, naturally.
Director Mark Molloy ensures the chaos that ensues is highly relatable, keeping things character-focused as the team scramble to improvise, adapt, and overcome. From the hyper-organised team leader to the father juggling childcare and video calls (not to mention the guy stuck at home with his overbearing mother), many viewers will see their pandemic personalities reflected here.
It's all presented with a lovely sense of humour, something which contrasts greatly with the misery we've come to expect from lockdown advertising. It's heartening to be able to laugh at the surreal situation we find ourselves in, and to be assured that we're not alone when it comes to webcam mishaps, muted-mic fails, and the many other mistakes of working during a pandemic.
This is an engrossing, entertaining film about a team doing their best in difficult circumstances, and a timely reminder that we're all trying to do the same.
||Smuggler Ⓟ Ⓦ
||Mark Molloy Ⓦ