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12 April 2021

Wet wonderment.

by Syd Briscoe


Anglian Water: “Never Still, Never Stop” - 40s

The water treatment process becomes an adventure in this chirpy commercial for Anglian Water. The ad follows a young girl just learning about what it takes to make the taps run, and charts her rapid acquisition of knowledge around chemical cleaning, conservation, and the more unsavoury aspects of drain maintenance.

Director Greg Hackett keeps the pace brisk, ensuring that the drier technical details never bog down the narrative. Instead we see things through the eyes of a curious child, and feel a little spark of the wonder at figuring out how the world works for the first time again. A charming effort from an unexpected (water) source.


Film Production: Spindle
Director: Greg Hackett Ⓦ
Producer: Sara Nouman
Production M'ger: Rachel Prendergast
Executive Producer: Miles Nathan
Cinematographer: Adam Scarth
Editor: Tim Swaby @ Spindle
Post Production: Barny Wright / Charlotte Shearsmith
VFX: Jim Allen @ No.8 Ⓟ Ⓦ
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson @ No.8 Ⓟ Ⓦ
Music Supervision: theodore Ⓟ Ⓦ
Composer: George Stroud

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