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3 February 2021

Him or her.

by Syd Briscoe

Amazon: “Alexa's Body” - 90s

Amazon get cheeky in their commercial offering for Super Bowl 2021, as a woman conceives of a shape even, er, sexier than Alexa's new spherical design. This comes in the form of actor and noted beefcake Michael B. Jordan, who gives his best sultry-cum-robotic turn as the omnipresent AI. Think 2013's sci-fi romance 'Her', but with more sprinklers.

Hungry Man's Wayne McClammy does an excellent job of balancing the premise's raunchy side with humour, aided by a wonderful performance from the main character's husband. The poor bloke appears more concerned than overbearing, as his efforts to keep his wife's attention off the seductive AI pale against the allure of Jordan's robotic pecs. It seems Siri has some catching up to do in the looks department.

Creative Agency: Lucky Generals Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ

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