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26 March 2021

Respect the process.

by Andrew MacGregor


Ally: “Alex Bowman” - 60s

NASCAR sponsors Ally Financial show what it takes to produce a title-worthy vehicle in this well-calibrated film. The opening shot introduces driver Alex Bowman in his race gear, but his car is a mere chassis at this point. Cue a tactile and punchy 'making-of' sequence that recognises those behind the man behind the wheel.

Vivid close-ups of welding, stitching, and car paint draw viewers into the production process, while Bowman pays tribute to the manufacturers' craft in an explosion of data and purple smoke. A clunky tagline ('the only way to get out ahead is together') breaks the immersion late on, but that doesn't detract from the film's kinetic and textured execution.


Film Production: Merman Ⓟ Ⓦ
Director: Nicole Ackermann Ⓦ
Head of Production: Jeff Sommar
Executive Producer: Kira Carstensen
Cinematographer: Jared Fadel
Colourist: Jax Harney ♀
Compositor: Gui Felix

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