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10 June 2021

Heroes of tomorrow.

by Syd Briscoe

Allianz: “Usain Bolt” - 50s

Mastering one sport doesn't mean you'll achieve greatness in all areas, according to this entertaining ad for Allianz. The tongue-in-cheek film sees fastest man alive Usain Bolt compete against young up-and-comers across the sporting world, including a wheelchair basketball prodigy and the heir apparent to his sprinting throne.

Bolt delivers a game performance throughout the fast-paced action, as he's flung between scenes without so much as a pause to catch his breath. Confident turns from the kids involved also emphasise the role of sport in youthful self-esteem, with a diver shooting for a (yet to be created) diamond medal offering a particularly charming example.

Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Snorre Ruhe
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ

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