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15 June 2021

Tripping Time

by Syd Briscoe

Adobe: “Fantastic Voyage” - 60s

Adobe continue their journey into the creative mind with another fantastical outing. The latest instalment of their partially animated campaign focuses on the brand's Premiere Pro software, and follows a bloke as he takes a trip into an Alice in Wonderland-style alternate dimension.

Classic rock is still on the menu, as Queen's 'Don't Stop Me Now' takes over from 'She's a Rainbow' by the Rolling Stones. It gives the ad a less dreamy quality than its predecessor, suggesting a world of opportunities rather than a bimble through imagination-land.

With a sense of adventure at the forefront and nimble VFX to back it up, this film encourages creative types to dive in head-first and see what they can come up with... those who can afford the monthly rental fee, at least.

Music: Don't Stop Me Now - Queen

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