Adidas: “What's One More” - 2 mins 08s
Earlier this year, a superb film showed female athletes hitting their stride to the beat of Madame Gandhi’s ‘Top Knot Turn Up’. Here, Adidas and director Sarah Chatfield focus on Olympic/Paralympic hopefuls delayed - but not defeated by - the coronavirus pandemic. “After waiting a lifetime for this moment,” says boxer Caroline Dubois, “what’s one more year?”
It’s a mindset shared by the likes of tennis player Stefanos Tsitsipas, swimmer McKenzie Coan, and sprinter Shaunae Miller-Uibo, who all have serious energy to burn. Whether Tokyo 2020 ever takes place remains to be seen, but Chatfield’s fizzing montage is a decent bid to stoke anticipation for an Olympic-sized comeback.
||Sarah Chatfield ♀ Ⓟ Ⓦ (Kode Ⓟ Ⓦ)