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14 September 2020

Nailing your colours to the mast.

by Jason Stone

Adidas: “This Is Family” - 1 min 55s

Mikael Arteta exhibits a lot of charisma in this film underlining the association between Arsenal FC and Adidas. He is joined by fans and former players all espousing the idea that the football club is like a family. Arteta's rousing speech reminds the members of this 'family' that they won't always agree about everything, but that they will always come together when it counts.

As a new season begins in the most testing of circumstances, the sense of togetherness provided by football fandom is arguably more important than ever. Even though supporters will be unable to congregate at the ground to watch their favourite club, their sense of a common connection will not be diminished. Although the pandemic is not addressed directly, it's clear that much of this film's emotional heft is an explicit response to the extraordinary challenges of 2020.

Director Karim Huu Do and editor Elise Butt have beautifully brought together footage shot during the lockdown to create a stirring piece of work which will resonate as much with fans of other clubs as it will with Gooners.

Creative Agency: Iris London Ⓟ Ⓦ
Creative Director: Henry Scotland / Rachid Ahouiyek
Creative: Charlie Parker / Jonny Marsh
Senior Acc Handler: Theo Jenkins / Dyfed Thomas
Strategy: Ben Milligan
Agency Producer: Nadia Black / Catharine Griffiths
Film Production: Object & Animal Ⓟ Ⓦ
Director: Karim Huu Do Ⓟ Ⓦ
Producer: Alex Chamberlain
Production M'ger: Tom O'Driscoll
Executive Producer: Dom Thomas
1st AD: Dan Smith
Cinematographer: Molly Manning Walker ♀
Production Designer: Studio Augmenta
Stylist: Verity May Lane
Editor: Elise Butt ♀
VFX: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jason Wallis
Flame: Ian Murray @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.