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15 November 2020


by Syd Briscoe

Absolut Vodka: “It's In Our Spirit” - 2 mins 18s

This delightfully-animated short film from Absolut Vodka celebrates the new online connections we've made during lockdown. It's a bold approach that few brands have taken, as the negatives of 2020 far outweigh their silver linings, but it's a welcome shift in attitude as the year draws to a close.

Actress Tessa Thompson, musician MNEK, singer/songwriter Jolin Tsai, and gaming star Ricki Ortiz embody the different ways people have kept their relationships alive while indoors, with each vignette featuring a different animation style. Thus streaming, gaming, and social media each get their moment in the spotlight.

The real thing to celebrate, though, is the prospect of moving these friendships into the real world - something we're all hoping will be a highlight of 2021. Directors Todd Mueller and Kylie Matulik dangle the prospect enticingly in front of audiences here, as thoughts of leaving our screens become ever more appealing.

Film Production: Stink Ⓟ Ⓦ
Director: Todd Mueller / Kylie Matulick

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