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14 September 2021

Wheels on the Road

by Syd Briscoe


AXA: “Sing-along” - 30s

Lovely central performances anchor this relatable AXA ad, which draws attention to the insurer's provision of a courtesy car as standard. Parents of all stripes will relate to a couple's increasingly forced smiles as they launch into yet another rendition of 'the wheels on the bus' with their youngest, while an older sibling retreats into the blissful relief of headphones.

It's a scene which has been repeated up and down the country this summer, as many opted for staycations in order to avoid the anxiety and expense of sudden COVID-related rule changes. Perhaps similar insurance policies will carry a pandemic clause in future... but for now, getting back on the road holds universal appeal.


CCO: Chaka Sobhani ♀
Creative: Steph Ellis ♀
Film Production: Missing Link Films Ⓟ Ⓦ
Director: Florence Winter Hill Ⓦ
Producer: Ben Link
1st AD: Clara Paris
Cinematographer: Diana Olifirova
Production Designer: Beck Rainford
Editor: Rachael Spann ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Sound Design: No.8 Ⓟ Ⓦ

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