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19 April 2021

Stunt scrutiny.

by Syd Briscoe

ACC New Zealand: “Have a Hmm” - 45s

Insurers ACC New Zealand encourage people to look before they leap in this engaging commercial. Focused on a young daredevil eager to prove his mettle by leaping from a great height, the ad muses on what the consequences may be if his moment in the spotlight goes wrong.

Director Alex Roberts keeps the action tightly focused here, as rapid-fire repercussions unfold in the protagonist's mind. From the dilemma of hungry pet fish to the indignity of asking a mate to wipe his arse, it's an amusing montage which should resonate with young thrill seekers of all stripes.

Lovely comedy moments abound, with a lingering shot of friend Jared in desperate need of a wingman a particular standout. Robertsís film manages to be thought-provoking without being paternalistic, using humour to make its point far more effectively than judgement would.

Director: Alex Roberts Ⓟ Ⓦ (Agile Films Ⓟ Ⓦ)
Cinematographer: Marty Williams

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