ACC New Zealand: “Have a Hmm” - 45s
Insurers ACC New Zealand encourage people to look before they leap in this engaging commercial. Focused on a young daredevil eager to prove his mettle by leaping from a great height, the ad muses on what the consequences may be if his moment in the spotlight goes wrong.
Director Alex Roberts keeps the action tightly focused here, as rapid-fire repercussions unfold in the protagonist's mind. From the dilemma of hungry pet fish to the indignity of asking a mate to wipe his arse, it's an amusing montage which should resonate with young thrill seekers of all stripes.
Lovely comedy moments abound, with a lingering shot of friend Jared in desperate need of a wingman a particular standout. Robertsís film manages to be thought-provoking without being paternalistic, using humour to make its point far more effectively than judgement would.
||Alex Roberts Ⓟ Ⓦ (Agile Films Ⓟ Ⓦ)